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Monitoring
5 Step Free Social Media Monitoring Process
Sep. 7 | In this post i’m going to create a very easy social media monitoring process that you can follow to monitor yourself and your brand(s) online. While there are monitoring services such as StepRep, Synthesio, Radian6 and so on that allow you to monitor...
Measuring the online impact of Inception
Aug. 31 | If you only saw one movie this summer, we hope it was Inception. OK, not really ; but seeing as the level of buzz around the movie was just too great not to dig a little deeper, we thought we’d do just that… At the first level of dreams,...
Monitoring and Measuring Viral Buzz Part 4
Aug. 2 | The fourth and final type of brand identified in our breakdown of social media profiles presented at the Social Media Monitoring Conference in London is The Sensitive Brand There are certain brands that are very present online not because we necessarily...
Monitoring and Measuring Viral Buzz Part 3
Jul. 23 | Part 3 of Loic Moisand’s presentation of the 4 Types of Brandsbroken down according to their social profiles focuses on: The Exciting Brand The exciting brand is one that everyone seems to be talking about online or that inspires conversation, online...
Monitoring and Measuring Viral Buzz Part 2
Jun. 28 | Continuing with our series of posts on how to measure the virality of an online buzz, we’d like to present you with a second type of brand profile on social media: The functional brand There are certain brands that while we are willing to share about...
3 Tips To Measure Social Media Efforts
Jun. 28 | With every social media campaign should come a strategic plan to accompany it. Not only do you have to know what you want your end goal to be, but you must also know how you plan on getting there. While the plan is not likely to happen as you wish, it...
